This page will walk you through our process for onboarding a Creative Agency Client.
Start with Branding and Communication then work your way toward tangibles, websites, social media and more.
Macro means: adj. large-scale; overall.
We use macro to refer to the big picture information that we need before we can begin to talk about the best print piece, or what social platform they need to be on. Those are all micro-tasks performed with or against a macro level strategy.
We could set our clients up with tweens, twenty somethings or aged veterans who served in a war. But without knowing who their core audience truly is, they may be surfing in the wrong crowd.
Mico means: of reduced or restricted size.
This refers to the part of our strategic approach that is smaller in scope. We really hone in on some deliverables in a more narrow and targeted way.
Questions about each of these in order to understand what we're delivering might lead to opportunities for expanding into another deliverable.
When asking about print, it's important to identify other needs that traditional media, EDDM, Signs, Billboards, etc could benefit by expanding into.
It's very important to know how it's going to be used. It's NOT like the vestigial appendage on a dog's leg. It needs to live and breathe.