START HERE

This page will walk you through our process for onboarding a Creative Agency Client. 

Start with Branding and Communication then work your way toward tangibles, websites, social media and more.

BEFORE YOU GO ON

If you have questions, please feel free to ask before diving deeper.

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MACRO

Macro means: adj. large-scale; overall.

We use macro to refer to the big picture information that we need before we can begin to talk about the best print piece, or what social platform they need to be on. Those are all micro-tasks performed with or against a macro level strategy. 

BRANDING

It all starts here. Can't really recommend who a person should date without a little info about them. We need info about branding and identity in order to do ANYTHING ELSE. 

TARGET 

AUDIENCE

GOALS

We could set our clients up with tweens, twenty somethings or aged veterans who served in a war. But without knowing who their core audience truly is, they may be surfing in the wrong crowd.

MICRO

Mico means: of reduced or restricted size.

This refers to the part of our strategic approach that is smaller in scope. We really hone in on some deliverables in a more narrow and targeted way. 

Questions about each of these in order to understand what we're delivering might lead to opportunities for expanding into another deliverable. 

PRINT

PLus

When asking about print, it's important to identify other needs that traditional media, EDDM, Signs, Billboards, etc could benefit by expanding into. 

WEB

SITE

It's very important to know how it's going to be used. It's NOT like the vestigial appendage on a dog's leg. It needs to live and breathe.

SOCIAL

MEDIA

It's very important to know how much of a role the client wants to take in tandem to our role in delivering on a social media strategy.

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