CCS Brand Identity

YOUR
BRAND IS OUR
BUS!NESS

CCS Brand Discovery

The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with your team, conducting some research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.

CCS Brand Strategy

Once the discovery is complete, our team will develop a brand message and strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations.

LET’S START WORKING TOGETHER!

Get Your Brand Identity Package

Once we’ve developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics in a more visual way.

Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you. This is your handbook for how to properly express your brand: where and how to use the logo, colors, fonts and just as importantly, how NOT to use them, in order to consistently communicate your message.

Logo Design

It’s hard to imagine you without your face. It’s just as hard to imagine your company without your logo. It will serve to identify your business and needs to be thoughtfully designed by professionals who understand.

Identity Pack

If every girl’s crazy about a sharp dressed man (Thanks ZZ Top), then everyone is more likely to remember a well-dressed experience. We intentionally style those experiences with items that mark those moments:

Business Cards
Letterhead
Envelopes
Slideshow presentation templates
Social media frames

Brand Styleguide

We get by with a little help from our friends, and those who you work with will get by with a little help from your style guide to give them directions on how to properly portray you. When you’ve been intentional about your appearance, the last thing you want is someone haphazardly making it up as they go. That’s the purpose of a brand style guide. Tone of voice, font choices, photography styles, logo formatting dos and don’ts, etc.

Social Media Brand & Set Up

In 2006, Facebook emerged and it seems like the world has almost completely changed to a digital-first format. Before you jump straight in, however, there are some critical things to get right so you don’t get it all wrong. Not only is it important which words you use, how you’re categorized, and what type of content you’ll show, but did you know that your first 15 days can make or break you? If not, this is a great place to start the conversation.

Google My Business

Your content goes here. No really, you need to have a plan for the type of content you’re going to create for Google.

There are so many tools inside your Google listing for your business that you may not even know about! Multiple Locations, setting up contributors, having a plan to handle reviews, special offers, special updates, curating content, getting your listing boosted, showing up in local searches, and the list goes on…

Our team understands these tools and looks forward to helping you harness their potential.

Set an appointment for a strategy session here